ModCloth IRL x ATX

modcloth irl

By now, you’ve surely heard that ModCloth is on tour — IRL! After a successful pop-up in San Francisco, the online retailer decided to hit the road, spreading pretty clothes and body positivity across the country. I couldn’t have been more excited to hear that their first stop was in Austin, and I’ve taken every advantage of shopping there as much as possible during their two month stay.

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The phrase “on brand” is a bit of a buzzword in the blogging community. I’d like to think that being selective about the brands I work with for writes like a girl has helped me grow the community I’ve got. When it comes to ModCloth, I’ve pretty much hit the jackpot for a partnership that is on brand: an explicitly body positive retailer offering vintage-inspired, often whimsical styles by independent designers who’s passionate about building community rather than a customer base. To say I believe in ModCloth’s mission is an understatement; I align with it wholeheartedly and I aim to achieve a lot of the same values in my own personal brand.

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At the VIP opening night of the pop-up, I was greeted by the Head of Retail Community (how cool of a title is that??), who invited me to host a private shopping night for some of my favorite Austin ladies. Dreams do come true, y’all.

Having a bunch of my best babes shopping together and sipping wine from The Austin Winery was such a great way to celebrate having ModCloth in town, as well as throw myself an inadvertent early birthday party! I loved seeing women of different shapes and sizes try on the same pieces (specifically this gorgeous gingham skirt, which a handful of us purchased — myself included!) and feeling beautiful in their own skin was just as amazing as you think it was.
A dear friend of mine texted me the next day to thank me for the experience, saying “I’ve never seen semi-strangers being so supportive and kind of each other while trying on clothes and embracing each other’s body types.” I know I can’t hope for anything more than that, and I can’t help but think ModCloth feels the same way.

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The Fit Shop works a little differently than the way you’re probably used to shopping; every item is hung on the rack in a straight size and a plus size. If you see something you like, you write the item number and your size on a little clipboard, and one of the awesome stylists will grab it for you to try on. Once you’ve inevitably tried on the whole store, you decide what you want in your closet and ModCloth orders and ships it to you for free! It’s pretty genius.
As if the night couldn’t have gotten any better, I was decked out in a brand new ModCloth outfit that had just hit the racks. I picked out the Chirps and Salsa skirt and Cafe Au Soleil top in Ice Cream to wear and I felt like the pattern mixing queen. Also, let this be yet another example of my chartreuse flatforms going with everything.

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A big thanks to ModCloth for having me and my gals, and to The Austin Winery for coming out and showing us a good time with some great wine! If you’re in Austin, be sure to head to the Fit Shop before ModCloth IRL leaves on May 30! And if you need a shopping buddy, you know where to find me!
Is ModCloth IRL coming to your city? I can’t wait to see where they go next!
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