I never expected to end the sentence “When I grow up, I want to be a…” with “business woman,” but it appears that this might be my next step on the ol’ career train. As some of you know, I already have a couple of jobs, but have had trouble securing a third source of income that was the right fit. So, instead of trying to squish a new career in advertising, bridal gown consulting, or copy editing into my already packed schedule, I’m going to work for myself. Yep, say hello to the newest social media + branding consultant for wedding vendors in Austin. (I’m working on a shorter name…bear with me.)
So, what does that mean, you ask? Well, the idea I have laid out in my mind is that I will offer packages to wedding vendors (coordinators, florists, cake bakers, etc.) who are interested in revamping their brand or expanding their social media presence. I’m working on creating 3 different packages that include various aspects of marketing strategies. In addition to the packages, a vendor can purchase a monthly subscription from me and I will run their social media for them. My grown up goal for February is to get these packages in order and create my new brand. This means business cards, a new website, rates for my services, and list of potential clients. Oh, and lots of networking.
I’ll be honest, typing all of this out to y’all is totally scary, but also really exciting. I never imagined I would be using phrases like “marketing strategies” or “branding consulting,” but why not? These are things I know how to do and went to school for and am intuitively good at. I’ve always seen myself having a handful of jobs because my interests are so wide, but all really important to me. This way I don’t get burnt out doing one thing for too long and I always have something new and fun to turn to when one of my jobs is making me restless.
Eventually, I hope to make my consulting gig the primary source of my income and let the other jobs be more for fun and stimulation of the heart, but I’m not putting too much pressure on myself to be successful right away. I’ll pick up projects as they come to be and seek out vendors whose missions I really believe in. The only person I really have to answer to is myself, so if I’m unhappy or uncomfortable with where something is going, I have the power to stop or redirect it.
The biggest obstacle in completing this goal is glaringly clear to me: defining my monetary worth. I’ve been reaching out to other small business owners, specifically designers and consultants, as well as generally business savvy friends, but my anxiety has kept me from being able to write down real numbers. This month, I have to stop thinking in hypothetical, undefined terms and write down a few numbers. I can always change them…I just need to remember that.
So what advice do you have for me? Have you ever thought about starting your own business? How did you translate your creative services into a dollar amount?
Oh, and what should I call my business!? I’m playing around with a couple of names (Unveiled Consulting and Here Comes the Brand), but I would love some input.